About Us

Connecting You to the Heart of Specialty Coffee

Market Voice Uganda Limited (MV), incorporated in Uganda in 2017 as a
private Limited Liability Company. We are the leading Market Aggregator
of Agricultural products and provide technical support and advisory
services in the Agricultural sector, employing a participatory and holistic
model to ensure a steady and adequate supply of quality raw produce from primary producers.

We establish grassroots aggregation structures that enable us to collect,
clean, sort, transport, market, procure, and deliver raw produce to large
off-takers and Agro-processors, catering to wholesale trade needs. This
pivotal role allows these processors to manufacture a range of products
including human foods, animal feeds, and other derivatives for both localconsumption and international export markets. In delivering these services and offering technical support, Market Voice collaborates with a number of business partners in various sectors, including but not limited to Banks, off-takers, insurance providers, extension services, and impact-focused organizations, fostering a robust ecosystem for agricultural value chaindevelopment.

Driven by huge commodity demand of industrialmanufacturers serving as our key off-takers, Market Voice engages networks of small-holder farmers (SHFs) organized into Producer Organization structures.

These include Savings and Credit Cooperative Organizations (SACCOs), Village Savings and Lending Associations (VSLAs), and
Area Cooperative Enterprises (ACEs).

Our in-house experts deliver training and skill development focused on Agronomy practices, while off-takers supply/recommend quality seeds to registered farmers. These farmers are organized in form of Out-Growers. They enter into formal Memoranda of Understanding (MoUs) with Market Voice to access inputs and associated services. Over the past eight years, Market Voice has established extensive networks of small farmers across various parts of Uganda.

Corporate Philosophy

Our Vision

To Nourish Humanity and Respect the environment.

Tagline

Bridging Fields - Building a Sustainable future.

Our Mission

To be the Premier Wholesaler of Authentic Products that Represent their Orgin, Prioritising highest Standards of Quality, Integrity and Cultural Significance for our Customers.

key values that drive our founder members include

Centricity

We prioritize farmers' needs and interests in all our operations.

Transparency

We maintain transparency in all our dealings, including fair-trade pricing, input supply and market linkages

Quality

We pride ourselves to delivering high-quality shipments, processes and products across our supply chain, ensuring that every aspect meets predefined specifications and exceeds customer expectations.

Sustainability

We strive to innovate and ensure sustainable practices in our operations and promote environmentally friendly farming practices

Partnership

We believe in building strong continuity partnerships with farmers, credit institutions, insurance providers, farm-input dealers/providers and o-takers to achieve our mission.

The Power of Aggregation

Market Voice’s model thrives on aggregation, surpassingthe limited earnings individual farmers might realize per transaction. By consolidating resources and products from thousands of farmers, we create a commercially business
model that make a good economic sense.

The secrete lies in scale and numbers – aggregation renders collective
outcomes substantial, fueling growth and sustainability. Ouraggregation structure is backed by a cutting-edge digital solution that act as an enabler for the farmer. Key features include a crop calendar, yield estimator, farmer profiling, a digital wallet, farm record-keeping, seamless information sharing, credit scoring, credit opportunities, loan recovery and traceability.

These integrated elements streamline processes and enhance farmers’ resource accessibility, channeled through our grassroots touchpoints – Village-Based Agents (VBOs) acting as dedicated community ambassadors.